ADIDAS FOOTBALL
FW18
— adidas Football
FW18 Global Visual Assets
— adidas Football
FW18 Global Visual Assets
— Design Director
Iris Worldwide
— Creative Director
Iris Worldwide
In late 2017 to early 2018 I worked as the agency creative lead at Iris Worldwide to co-create global 2D assets for FW18 with the adidas Football team in Herzogenaurach.
Featuring Leo Messi, Paul Pogba and Manchester City newcomer and total gent Gabriel Jesus. Summer wardrobe shot in winter stadiums meant the adidas RAW, REAL & FAST doctrine was truly tested to the limit.
Player photography: Adam Hinton (& team!)
Choreography: Tyson from Playmaker.
Product photography: Studio Amos Fricke.
Creative & Production: Iris Worldwide.
Pack III Spectral Mode: A collage of assets produced for the third colourway of the season.
Pack II: Team Mode A collage of assets produced for the second colourway of the season.
Pack I: Energy Mode A collage of assets produced for the first colourway of the season.
AKL BCN LDN
2021
Science before politics, dumbass.