Baileys Chocolat Luxe is a decadent fusion of luxurious Belgian chocolate, Irish whiskey, and cream. Baileys briefed R/GA London with the digital activation of the Baileys Chocolat Luxe which culminated in this online film stealing thunder from the TVC. 

Originally conceived as a physical installation to be experienced during London Fashion Week, the film used a 12-foot physical Rube Goldberg-esque physical installation with the action taking place (almost!) entirely in-camera.

Directed by Juriaan Booji and produced by Lisa Joseph at RSA Films. Props, models and kinetic magic by Asylum FX. Chocolate styling by Bompas & Parr.