— adidas Football FW15
#BeTheDifference
— Design Director
Iris Worldwide
With #BeTheDifference adidas Football proposed a new value system. Whether you are X or Ace, in the street or the stadium, what matters most is not just goals but how you score them.
From global activation events to retail toolkits, I worked closely with Iris Worldwide and adidas football to translate the massive ambition of ‘Be the Difference’.
Featuring: Mesut Özil and Manuel Neuer as ACE. Gareth Bale, Marcelo Vieira and Thomas Müller as X. Leo Messi and Zinadine Zidane as themselves.
#BeTheDifference World Final
We travelled the globe in search of the world’s best playmakers and game changers. From Berlin to New York City. From Brixton to Shanghai. On 27th August 2015, on the docks of Marseille, the best from around the world battle to be crowned world champion. Game on. #BeTheDifference.
#BeTheDifference Competition Interface
For the global #BeTheDifference tournaments, we created an interactive rating system for the judges that powered the surrounding arena visuals in realtime.
#BeTheDifference Global Retail Assets
We shot a lot of football talent, according to the X and ACE player personalities.
AKL BCN LDN
2021
Science before politics, dumbass.