— adidas Football FW15
— Design Director
With #BeTheDifference adidas Football proposed a new value system. Whether you are X or Ace, in the street or the stadium, what matters most is not just goals but how you score them.
From global activation events to retail toolkits, I worked closely with Iris Worldwide and adidas football to translate the massive ambition of ‘Be the Difference’.
Featuring: Mesut Özil and Manuel Neuer as ACE. Gareth Bale, Marcelo Vieira and Thomas Müller as X. Leo Messi and Zinadine Zidane as themselves.
For the global #BeTheDifference tournaments, we created an interactive rating system for the judges that powered the surrounding arena visuals in realtime.
We shot a lot of football talent, according to the X and ACE player personalities.
Science before politics, dumbass.