adidas Football FW17
#HereToCreate

Design Director
Iris Worldwide

To launch their new ‘Here to Create’ brand positioning adidas football teamed up with illustrator Stevie Gee and animation director Nicos Livesey to create a psychedelic and high energy subversion of match footage featuring the heroes of the adidas stable: Lionel Messi, Paul Pogba, Roberto Firmino and Luis Suárez.

Creative Director Adam Fish. Creative Team Matt Tassell and Marc Owen. Design direction Iain Robson

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Watch the Film

2021

Science before politics, dumbass.