On the campaign hub, visitors could view all films in a custom-built dynamic Ambilight simulator, emulating a key feature of Philips high-end TVs.
Interactive sub-films allowed further exploration of the Philips Cinema 21:9 television product features.
We created a global YouTube competition 'Tell It Your Way', where all user submissions could also be viewed in an Ambilight player, and a Facebook page where over 50,000 fans followed the story as it unfolded. The YouTube short film competition received over 600 produced entries from aspiring filmmakers accepted by our judges for the competition. The winning entry earned a week with RSA Films learning the craft from some of the best in the industry. The eventual grand prize winner was Porcelain Unicorn by US director Keegan Wilson.
Science before politics, dumbass.