The Game 
Before the Game

— Beats by Dr Dre:
The Game Before the Game
— Beats by Dr Dre:
The Game Before the Game
— Beats by Dr Dre:
The Game Before the Game
— Account Creative Director
R/GA London
— Account Creative Director
R/GA London
— Account Creative Director
R/GA London

Beats by Dr Dre hijacked the 2014 World Cup with a film only Beats could make. Produced under classic Beats conditions by the core team at R/GA London consisting of Rodrigo Sobral (ECD), Ciaran McCarthy, Edwin Latchford, Souad Setti and Malte Gruhl.

Credits
Film Directed by Nabil
Global 2D Assets shot by Carles Carabí

Awards and recognition
Cannes Lions 2015: Gold Film Lion
Cannes Lions 2015: Silver Film Craft Lion
Cannes Lions 2015: Silver Branded Content Lion

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The Film

Directed by Nabil Elderkin. Written by Ciaran McCarthy and Edwin Latchford. Shot on a shoestring with a Black Ops team. Wake up, you’re not going to Rotterdam, you’re going to Miami.

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Rio
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AKL   BCN   LDN

2021

Science before politics, dumbass.