If you’re the best you get hated the most. Messi being Messi, he received his own unique treatment for #ThereWillBeHaters. My role: Visual concept development, selection of photographer, talent direction on the 2D set and direction of the post-production.
Creative Director Adam Fish. Directed by Ernest Desumbila. Produced by Frenzy Paris.
Shot in Barcelona in Autumn 2014. Athlete photography by Rick Guest. Boot photography by Maarten Wouters.
Science before politics, dumbass.