— adidas Football:
There Will Be Haters Leo Messi

— Design Direction
Iris Worldwide

'YOU'LL NEVER BE THE GREATEST'

If you’re the best you get hated the most. Messi being Messi, he received his own unique treatment for #ThereWillBeHaters. My role:  Visual concept development, selection of photographer, talent direction on the 2D set and direction of the post-production.

The Film

Creative Director Adam Fish. Directed by Ernest Desumbila. Produced by Frenzy Paris.

Global 2D Assets

Shot in Barcelona in Autumn 2014. Athlete photography by Rick Guest. Boot photography by Maarten Wouters.

2021

Science before politics, dumbass.