Hear What
You Want IV

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— Beats by Dr Dre:
Hear What You Want IV
Cesc Fàbregas
— Account Creative Director
R/GA London

The fourth instalment of the Beats by Dr. Dre Hear What You Want campaign, featuring Cesc Fàbregas silencing the 'merengues' before El Clasico in Madrid. Written by Ciaran McCarthy and Edwin Latchford. Adapted by R/GA Los Angeles.

I provided direction for the stills shoot in Madrid and direction of the subsequent global 2D assets. While in Madrid I also pitched 'The Game Before the Game' scripts to Cesc and his agent.

The Film

Written by Ciaran and Edwin at R/GA London and later R/GA Los Angeles. Directed by Max Malkin. Filmed on a long and ice-cold night in Madrid.

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Global 2D assets shot by Carles Carabí in Madrid.

AKL   BCN   LDN

2021

Science before politics, dumbass.