— adidas Football:
Chelsea 2015/16 Kit launch
— Design Direction
Iris Worldwide
As part of the adidas Be the Difference campaign we developed a series of visuals for the Chelsea FC 2015-16 kit launch. Shot by Rick Guest in Chelsea’s Cobham training ground in Spring of 2015.
As design director at Iris Worldwide, my role in this project was co-development of the visual concept, selection of the photographer and direction of the athletes on the shoot. I led the subsequent post-production of the global visual assets.
AKL BCN LDN
2021
Science before politics, dumbass.