— Baileys Chocolat Luxe
Digital Launch Film
— Creative Director
R/GA London
Baileys Chocolat Luxe is a decadent fusion of luxurious Belgian chocolate, Irish whiskey, and cream. Baileys briefed R/GA London with the digital activation of the Baileys Chocolat Luxe which culminated in this online film stealing thunder from the TVC.
Originally conceived as a physical installation to be experienced during London Fashion Week, the film used a 12-foot physical Rube Goldberg-esque physical installation with the action taking place (almost!) entirely in-camera.
The Film
Directed by Juriaan Booji and produced by Lisa Joseph at RSA Films. Props, models and kinetic magic by Asylum FX. Chocolate styling by Bompas & Parr.
Social Content
While making this film at R/GA London we also took the opportunity to refresh the visual identity of Baileys on their social channels.
AKL BCN LDN
2021
Science before politics, dumbass.